#1 UNDERSTANDING YOUR AUDIENCE!
Knowing your target market is the first step in order to create a successful job ad. Are you addressing a young apprentice seeking support and training, an experienced senior stylist wanting a stable income and clientele, or a creative director or salon owner seeking a business to make their second home?
What are his or her professional goals and aspirations? What makes him or her happy? What makes him or her want to choose YOU?
It is knowing the answers to these kinds of questions that will allow you to really connect with your audience. Each job role needs to have a different use of language, emotions and authenticity in order to firstly attract the right kind of candidates and more importantly get them to hit the ‘APPLY NOW’ button.